sexta-feira, 9 de novembro de 2007

Três em cada cinco não pagam por álbum do Radiohead

Pesquisa aponta que maioria dos internautas optou por baixar as canções de graça.

De cada cinco internautas que buscaram o In Rainbows, novo álbum do Radiohead lançado online, apenas dois decidiram pagar algo pelo download, revelou um estudo realizado pela comScore, companhia especializada em pesquisas pela internet, divulgado nesta segunda-feira (05/11).

O lançamento da banda britânica liderada por Thom Yorke inovou ao oferecer aos fãs a oportunidade de decidir quanto pagar por cada canção ou pelo álbum completo. No entanto, de acordo com a pesquisa, os 38% dos internautas que pagaram pelo álbum desembolsaram em média US$ 6.

Durante os primeiros 29 dias de outubro, 1,2 milhão de pessoas de todo o mundo visitaram o site para download do In Rainbows. Destas, 62% decidiram não pagar nada pelo álbum. Os Estados Unidos tiveram a melhor média, em comparação com o resto do mundo, tanto em número de pagantes (40%) quanto em valor pago pelo download, atingindo uma média de US$ 8,05.

Entre o público pagante de todo o mundo, a maioria decidiu desembolsar até US$ 4 pelo álbum (17%), enquanto 12% optaram por um valor entre US$ 8 e US$ 12. Outros 6% pagaram de US$ 4 a US$ 8 pelo download e apenas 4% gastaram entre US$ 12 e US$ 20.

"Isso mostra que a maioria dos consumidores entende a música em formato digital como algo que deve ser gratuito e pelo qual não vale a pena pagar", disse Fred Wilson, sócio-diretor da Union Square Ventures, empresa que investe em novos projetos na internet, informou o Times Online. "É uma grande fatia que não pode ser ignorada e é hora de criar novos modelos de negócios para atender a esse mercado", continuou Wilson, revelando ter pago US$ 5 pelo álbum.

Já a EMI, antiga gravadora do Radiohead, se prepara para lançar no dia 10 de dezembro, pelo selo Parlophone, todos os álbuns da banda britânica que antecederam In Rainbows, lembrou o blog da Wired. A caixa traz o conteúdo remasterizado dos álbuns: Pablo Honey, The Bends, OK Computer, Kid A, Amnesiac e Hail To The Thief, além do CD ao vivo I Might Be Wrong. Além do box, que custará US$ 80, serão oferecidas mais duas opções de formato aos fãs: um pen drive de 4GB em forma de urso - símbolo da banda - com arquivos em formato WAV e a arte de todos os álbuns, por US$ 160, e um arquivo digital em MP3, por US$ 70.

Em tempo, o site New Musical Express (NME) anunciou em 31 de outubro que o Radiohead já havia assinado com a gravadora XL Records um contrato para lançar o CD de forma tradicional em lojas.

Fonte: Magnet

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